Industry

Healthcare

Type

Informational

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  • The United States’ population continues to grow and diversify—and many of these consumers aren’t native English speakers

  • These consumers use the web to research their options and to answer their own support questions.

  • Smart insurers are serving these customers online in their preferred languages—and are growing their business and reducing costs along the way

 

For insurers, there's never been a better time to engage the Spanish-speaking U.S. Hispanic market-particularly online. Hispanics remain one of the fastest-growing ethnic groups in the U.S. They represent nearly 20% of the U.S. market, and have a buying power of over $1.5 trillion.

And they need insurance. Hispanics remain an underserved segment of the U.S. population. Surveys reveal these consumers often feel uninformed about products, and assume insurance is too expensive to acquire. About a third of Hispanics say insurance companies and agents simply don't bother to engage them as prospective customers.

Leading insurers are changing that. By serving Spanish-speaking consumers online in their language of choice, insurers are delivering a seamless customer experience that is engaging, efficient and HIPAA-compliant.

Most of the Top 10 insurers are growing, and eliminating costs along the way, with MotionPoint.

MotionPoint's solution empowers insurers to provide their elegant online experiences to consumers in any language. Content, functionality, customer support materials and more: it's all seamlessly and authentically replicated, with no time-consuming and costly IT work.

These translated websites are often deployed in around 40 days, and deliver the highest ROI—and lowest total cost of ownership—of any solution on the market.

The end result? A resonant and engaging in-language experience for all of your company’s constituents: from prospects and customers, to brokers, providers and employers, and beyond.

Outcome

MotionPoint’s approach helps insurers grow within the U.S. Hispanic market.

In addition to boosting traffic and transactions among these new customers, MotionPoint's solution leverages proprietary benchmark data and technologies to maximise conversions on the KPIs that matter most. We help optimise the Spanish-site performance of such CTAs as get a quote, view plans, find a doctor, find a broker, enrol, and much more.

Further, insurers can provide effective in-language customer service solutions such as FAQs, knowledge bases, how-to articles and troubleshooting guides. This translated self-service content reduces the number of Spanish-language customer service calls, which dramatically reduces costs. It also boosts customer satisfaction. Spanish call-centre employees become more productive, too.

MotionPoint's secure platform integrates well with all content-management solutions, and can be deployed in the Cloud or on-premise. And since it was designed for scalability, it can easily accommodate dozens of product- and state-specific websites as needed. It can also support a diverse portfolio of brands, and a multitude of interactive and dynamic tools and applications.

Cut servicing costs. Boost satisfaction. Appeal to the fastest growing segment of new customers. Seven of the top 10 U.S. insurers have done this quickly and easily-with MotionPoint.

Industry

Healthcare

Type

Informational

Share

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