Leading insurers are changing that. By serving Spanish-speaking consumers online in their language of choice, insurers are delivering a seamless customer experience that is engaging, efficient and HIPAA-compliant.
Most of the Top 10 insurers are growing, and eliminating costs along the way, with MotionPoint.
MotionPoint's solution empowers insurers to provide their elegant online experiences to consumers in any language. Content, functionality, customer support materials and more: it's all seamlessly and authentically replicated, with no time-consuming and costly IT work.
These translated websites are often deployed in around 40 days, and deliver the highest ROI—and lowest total cost of ownership—of any solution on the market.
The end result? A resonant and engaging in-language experience for all of your company’s constituents: from prospects and customers, to brokers, providers and employers, and beyond.
MotionPoint’s approach helps insurers grow within the U.S. Hispanic market.
In addition to boosting traffic and transactions among these new customers, MotionPoint's solution leverages proprietary benchmark data and technologies to maximise conversions on the KPIs that matter most. We help optimise the Spanish-site performance of such CTAs as get a quote, view plans, find a doctor, find a broker, enrol, and much more.
Further, insurers can provide effective in-language customer service solutions such as FAQs, knowledge bases, how-to articles and troubleshooting guides. This translated self-service content reduces the number of Spanish-language customer service calls, which dramatically reduces costs. It also boosts customer satisfaction. Spanish call-centre employees become more productive, too.
MotionPoint's secure platform integrates well with all content-management solutions, and can be deployed in the Cloud or on-premise. And since it was designed for scalability, it can easily accommodate dozens of product- and state-specific websites as needed. It can also support a diverse portfolio of brands, and a multitude of interactive and dynamic tools and applications.
Cut servicing costs. Boost satisfaction. Appeal to the fastest growing segment of new customers. Seven of the top 10 U.S. insurers have done this quickly and easily-with MotionPoint.