We needed something that would support a fully translated web experience but we didn’t have the team to manage an English and Spanish site at the same time.
VP of Treasury Management
Lean Teams, First Class Support
Launching an immersive, bilingual site was the next natural step for them to continue satisfying their customers. But like many small regional banks, they have a small (but mighty) marketing team. Managing their English website was enough work, another language website was going to be almost impossible to do without hiring outside help.
Rio Bank’s VP of Treasury Management, Francis Gomez, stated, “We had some Spanish content on key pages, but any new roll outs were exclusively in English—we needed something that would support a fully translated web experience but we didn’t have the team to manage an English and Spanish site at the same time.”
To successfully roll-out a Spanish site, Rio Bank needed their small marketing team to leverage a hands-off solution.
With MotionPoint, Rio Bank was able to localize their English site effortlessly and quickly without exerting their web-team.
Increase Customer Satisfaction
For Rio Bank, translating their website instantly yielded increased customer satisfaction where more than 90% of their customers speak Spanish. They estimate customer satisfaction and service ratings will continue to increase as they expand their translation efforts into more digital channels.