MotionPoint has become more than a vendor to us. They're a trusted partner that we consult with on everything related to web translation.
—Senior Manager, Interactive Marketing
The company's digital marketing team conducted a comprehensive, in-depth analysis of the options. They included increasing internal marketing resources to manage and translate website content; managing translations in Sitecore using in-region resources; and using cloud-based translation technology and services, i.e. MotionPoint. As a result of the analysis, the company selected MotionPoint as the strategic partner for this major initiative.
MotionPoint won this business because it proved to be the fastest and most cost-effective solution. MotionPoint also required minimal internal resources and provided local-market website optimizations not offered by the competing solutions. One optimisation solution included EasyLink, a MotionPoint technology that determines user preferences such as language, country and currency and welcomes first-time visitors with preferred settings to improve their on-site experience. No other solution could scale to the required number of markets as quickly or cost effectively as the MotionPoint solution.
The initiative began in Spring 2016 with the ambition of launching the company’s website in 30 key markets, including China, Korea, Japan, Germany, Italy, France, Spain, Switzerland, Austria, Mexico and Brazil.
The MotionPoint globalization platform worked seamlessly with the manufacturer's Sitecore CMS to manage a translation memory and in-context translation workflow. MotionPoint also implemented search engine optimisation and analytics solutions to attract, engage and convert website visitors in each market. The complete solution ensures that the company has a globally consistent and locally relevant online customer experience.
With MotionPoint, the company has a turnkey platform with simple processes and procedures to quickly and cost-effectively roll out websites in new markets. It also has a strategic partner, engaged in a continuing and evolving relationship, to help the manufacturer serve its worldwide field teams and its large base of customers online.
- Globally consistent, yet locally relevant content improves user experience (30 sites in 2017)
- Faster speed-to-market and reduced cost to launch new country sites
- Translation memory system reduces translation costs
- Works well with Sitecore CMS, streamlining translation management
- Search engine optimisation and analytics solutions attract, engage and convert visitors
- Easy on-going maintenance and solid platform for future growth