As more B2B companies pivot to a “B2B2C” model—which generates new revenue using B2C technologies to sell directly to online consumers—many are pursuing opportunities in global markets.
But to do this successfully, they must localize their digital customer experiences … especially their websites, writes MotionPoint Chief Revenue Officer Craig Witt in an article for Destination CRM.
Witt explains the benefits of localisation for B2B2C companies:
- Increases engagement and reduce bounce rates with localised product descriptions and conversion funnels
- Builds brand trust and show dedication to global customers with locally relevant content in their languages
- Grows traffic with international SEO, including translated keywords and metadata/structured data, as well as localised omnichannel content
Read the full story at Destination CRM.
Last updated on September 12, 2019
