Leveraging translated, international SEO is critical to growing an e-commerce business in new global markets, says MotionPoint Chief Revenue Officer Craig Witt in an article for B2B E-Commerce World.
While most brands make significant investments in SEO for their origin websites, building SEO value in global markets has a different set of challenges, Witt says.
He offers actionable ways to benefit from SEO optimizations, including:
- Translating your entire site with keyword-rich content that will help your relevancy and rank
- Implementing capabilities that direct visitors to localised websites based on language preferences
- Deploying global sitemaps to help search engines assign relevance and rank to multilingual sites
Read the full story at B2B E-Commerce World.
Last updated on June 14, 2019
