MotionPoint has launched MarketFully, a new parent brand that brings together MotionPoint, Key Content, and GetGloby into one unified platform. Built to support InContent Marketing™, MarketFully marks a major step forward in how brands approach multilingual and multicultural growth. Rather than treating translation as a standalone service, the platform helps companies build full-funnel content strategies that are deeply rooted in audience insights, cultural nuance, and performance outcomes.
All three brands will retain their individual identities while adopting the “by MarketFully” endorsement, creating a shared ecosystem of technology, services, and expertise. This integration allows each brand to expand its capabilities while delivering even greater value to clients. The goal is to support both global and domestic growth by enabling companies to connect authentically with audiences in any market and language.
According to Evan Kramer, CEO of both MotionPoint and MarketFully, the new platform is about creating something that hasn’t existed before: “MarketFully becomes the catalyst to deliver the first purpose-built multilingual and multicultural content marketing platform in the world, the InContent Marketing™ platform.” By combining translation technology, content origination, and AI-powered optimization into a single offering, MarketFully empowers companies to move beyond basic localisation and toward scalable, measurable marketing impact.
With strengths spanning Adaptive Translation, multilingual SEO, and culturally resonant campaign creation, MarketFully is uniquely positioned to help brands develop lasting customer relationships—no matter the language, culture, or region.
Last updated on May 14, 2025
