Many manufacturers use "lean" principles to maximise efficiency and output. This popular do more with less philosophy often impacts a marketing team’s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology.
That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.
Discover more marketing insights, and actionable advice for website localisation projects, in the Manufacturing Business Technology story.
Last updated on October 16, 2017
