Many businesses are redesigning their websites to stay relevant in an increasingly competitive market. More and more, they're localising their websites and omnichannel content during those redesign projects, says MotionPoint Chief Revenue Officer Craig Witt in an article for Chain Store Age.
Combining redesign projects with website localisation can help drive meaningful new business in global markets, Witt writes.
Witt offers advice on how to help make your multilingual website redesign project efficient and successful, including:
- Keep text separate from images-rather than embedding text in the image file-to save money on graphics localisation
- Translate all content throughout the customer journey, including confirmation messages, currencies and payment information
- Work with a translation partner that specializes in website and omnichannel translation
Read the full story at Chain Store Age.
Last updated on June 13, 2019
