‘Fast Fashion’ Icon Achieves Even Faster Growth

Solution

After extended conversations and corporate diligence, ASOS partnered with MotionPoint. In the fall of 2010, with zero IT integration, MotionPoint and ASOS launched localised websites for the three international markets.

Outcome

Seven months after the successful deployment of those websites, ASOS asked MotionPoint to help launch three additional localised sites to serve Italy, Australia and Spain. A year after that, ASOS added Russia. ASOS' international strategy accelerated growth and increased international sales from less than 30% to more than 60% in less than 3 years.

• This UK-based online fashion retailer knew reaching beyond its borders would sustain its remarkable growth
• Since 2010, MotionPoint has localised and operated sites for eight key international markets
• ASOS’ strategy doubled sales and boosted international from less than 30% to over 60% of sales in three years