Introduction

Airline passengers are some of the most mobile-savvy consumers in the world. So why do so many airlines admit that they don't provide great mobile experiences to these affluent, influential customers?
It’s a topic MotionPoint SVP of Client Services Charles Whiteman addresses in a guest post at Travel & Tourism News Middle East.

In the article, Whiteman outlines some of the challenges airlines are experiencing in serving global customers via mobile, and how the savviest of them are adapting to this new always-on, on-the-go world.

"These organisations understand that mobile is here to stay," Whiteman explains. "Providing mobile-web experiences that rival the feature-rich quality of their desktop websites is quickly becoming a priority."

Whiteman offered several tips for airlines struggling to translate and optimise their mobile websites and apps for emerging markets. They include:

• Speak the Language: Translating online experiences into a market’s preferred language is a critical first step to succeeding in global markets
• Indentify Your Top Global Markets: Analyse ticket sales, online traffic and more to identify markets that are generating the most business for your company-and then serve them
• Consider Cellular Networks: Different global markets have different cellular data speeds, bandwidth caps and more. Be mindful of these limits as you expand globally on the mobile web
• And more

You can gain many more insights into the tips listed here, and others, at the full story at Travel & Tourism News Middle East.