 7 Min. Read |
 Gary Bailey |
 July 09, 2024 |
Translating content from one language to another is not just about converting words; it's about ensuring the translated text fits seamlessly within the design and context of the original content. This process, known as localisation, involves adapting content to meet the linguistic, cultural, and functional requirements of a target market. One of the most overlooked aspects of this process is "word growth," which refers to the change in the length and amount of words when translating from one language to another. This can lead to significant misalignments in the translated content.
This blog post will help define word growth, explain why it matters, and demonstrate why Google Translate is not equipped to handle the challenges posed by website localization.
Word growth is the change or growth in the length and number of words as you translate from one language to another. For example, the average German word is 12 letters long, while the average English word is approximately 5 letters. This discrepancy can cause massive issues within the website translation process. When word growth occurs, the translated text may not fit within the designated spaces on a webpage, such as buttons, headers, or navigation menus. This can result in a cluttered, unprofessional appearance and can disrupt the user experience.
Moreover, word growth can affect the readability and engagement of your content. Longer translated words or phrases might make sentences feel more cumbersome and harder to read, which can negatively impact the user's interaction with your site. Understanding and managing word growth is crucial for delivering a seamless and professional website experience to a global audience.
Google Translate, while potentially convenient due to its speed and simplicity, often fails to account for the complexities of word growth. Here are some reasons why:
Inaccuracy in Translation Lengths: Generic machine translations can significantly alter the length of text. A short, snappy phrase in English can become a long, cumbersome sentence in another language, disrupting the layout and design of your website. For example, the English word "settings" is often translated to the German word "Einstellungen," making the text considerably longer and challenging for design consistency.
Lack of Contextual Adjustments: Google Translate lacks the ability to adapt content contextually. It translates word-for-word, ignoring the necessity to adjust for different word lengths and structures inherent in various languages. This can result in misaligned content and awkwardly placed text elements.
Design Disruptions: When translated content exceeds the space allocated for it, it can break the visual harmony of your website. Buttons, headers, and other design elements may not accommodate the increased text length, leading to a cluttered and unprofessional appearance.
These shortcomings highlight the need for a more nuanced and professional approach to translation that can effectively manage word growth and preserve the integrity of your website’s design.
A great localization partner is aware of these issues and adept at managing word growth. Here's how they ensure seamless translations:
Pre-Translation Planning: They analyze the source content and anticipate word growth issues. This foresight allows them to make necessary adjustments before translation begins, ensuring that the final content fits perfectly within the design framework.
Contextual Translations: Instead of a literal word-for-word approach, professional translators consider the context and make necessary modifications to maintain the intended meaning while respecting design constraints.
Design Compatibility: They work closely with design teams to ensure that translated content complements the visual elements of your website. This includes resizing buttons, adjusting layouts, and ensuring that all translated text fits harmoniously within the existing design.
Continuous Testing and Optimization: A skilled localization partner continually tests the translated content across different devices and platforms, making adjustments as needed to maintain a seamless user experience.
By periodically integrating these best practices, businesses can avoid the pitfalls of word growth and ensure that their translated content looks as polished and professional as the original.
MotionPoint goes beyond simple translation to offer a comprehensive suite of localization services designed to manage word growth effectively and maintain the integrity of your website's design and functionality. Here's why MotionPoint stands out:
Beyond Word Services: An invaluable part of the MotionPoint platform is the Beyond Word Services that include comprehensive offerings that extend beyond translation, such as technical support, continuous optimization, and thorough testing across multiple platforms. This holistic approach ensures that your translated content is not only accurate but also fully functional and aesthetically pleasing.
Expertise in Word Growth Management: MotionPoint's team of professional translators and localization experts are certified and well-versed in handling the complexities of word growth. They ensure that translated content fits perfectly within the design framework, maintaining a seamless user experience.
Advanced Technology Integration: MotionPoint uses advanced server-based proxy technology to anticipate and manage word growth issues. This includes tools that resize and adjust content dynamically to fit various design elements, ensuring visual harmony across all languages.
Cultural Adaptation: Beyond literal translations, MotionPoint adapts content to resonate with the cultural nuances and preferences of your target audience. This ensures that your message is both accurate and engaging, regardless of the language.
Comprehensive Localization Services: MotionPoint offers a full range of services that extend beyond translation, including technical support, continuous optimization, and thorough testing across multiple platforms. This holistic approach ensures that your translated content is not only accurate but also fully functional and aesthetically pleasing.
While Google Translate offers a quick fix for language barriers, it often falls short in managing word growth, leading to design and usability issues on translated websites. MotionPoint, on the other hand, understands these nuances and works proactively to deliver translations that are not only accurate but also visually cohesive. This ensures that your international audience receives the best possible experience, regardless of the language they speak. For those seeking to overcome the challenges of word growth and achieve flawless website translations, investing in a specialized localization service like MotionPoint is the way to go.
Explore more about effective translation strategies and how they can enhance your global outreach here.
