While Amazon’s success has always hinged on disrupting traditional business models, its foray into B2B offers valuable learning for B2B sellers, says MotionPoint EVP Craig Witt in a guest column for Industry Today.
Amazon Business' global success proves that delivering convenient, personalised customer experiences are vital-even in the B2B space.
Witt presents best practices for marketing and customer retention that global B2B sellers can learn from Amazon, including:
- Supporting preferred local payment options
- Offering efficient cross-border fulfillment
- Using your global customers’ preferred languages
Get the full story—and more best practices—at Industry Today.