Website and Multichannel Translation for a Hyperconnected World

Introduction

Localising websites and omnichannel content is a key way to improve a brand's CX and customer engagement in international markets. But simply translating a website's visible text may not be enough for customers to find-and convert-on a multilingual website.

In a recent guest post at MarTech Advisor, MotionPoint EVP Craig Witt shared several ways companies can improve their sites’ CX as they scale to serve global customers, such as:

• Translating metadata to optimise SEO and increase discoverability in local search engines
• Improving the customer experience with customised seasonal content, or region-exclusive promotions
• Leveraging the strengths of both human and machine translation to maximise your team's resources and budget

Get the full story, and discover other tips, at MarTech Advisor.