Communicating with international buyers in their preferred languages is one of the most resonant and expedient ways to build relationships and provide value, writes MotionPoint EVP Craig Witt and Oro COO Motti Danino, in a column for Digital Commerce 360.
But this best practice doesn’t mean companies need to create new in-language content from scratch.
Witt and Danino discuss ways companies can leverage translation to repurpose existing marketing materials, and highlight the benefits of localised content, including:
- Brand consistency across languages and markets
- Support for in-market teams, distributors and partners
- SEO benefits that drive increased local search results
Get the full story at Digital Commerce 360.