If your brand isn’t expanding into international online markets, it risks being irrelevant after 2020, writes MotionPoint EVP Craig Witt in a guest column at Apparel. The future of growth is global and online, plain and simple, he says.
To successfully sell to customers worldwide, you need smart technologies and processes to streamline the localisation of your online product assortments, Witt writes. This flexibility can meet needs for regional seasonality, local buying preferences and more.
But offering market-relevant assortments is only part of the battle. Customising the content that accompanies those assortments is where the real challenge lies. That's where localisation-a kind of region-specific translation and marketing-comes in.
Learn all about it in Witt’s post at Apparel.