The Internet has revolutionised global commerce, empowering organisations to reach new, previously untapped, international customers. To remain competitive and relevant-and to grow their businesses-it's more important than ever for companies to operate localised sites in overseas markets.
With the stakes so high for growing companies, it's critical to know the ins and outs of website localisation. Thankfully, MotionPoint's new 30-page new e-book tackles this topic, providing insights on four key website localisation approaches. Today, we'll look at a few talking points from the e-book's "Standard Proxy" approach section.
This is a brief peek into the Standard Proxy approach. To get the full story-and to learn about a platform-agnostic approach that generates sustained revenue growth-download the full, free 30-page e-book:
Highlights: The Standard Proxy Approach
For years, the Standard Proxy approach has been recognised as a cost-effective and scalable website localisation solution. It's especially good at managing localised content for large, technically-complex websites.
The Standard Proxy approach operates securely, but independently, of an existing website management platform (like a CMS). This makes the solution a fully localised-and completely platform-agnostic-extension of a company's primary-market English website. Companies can continually update their websites' "backend" technology and applications without affecting the performance of their localised international sites.
The best Standard Proxy solutions deliver a streamlined, worry-free experience. This is thanks to localisation tools such as a translation workflow and a translation workbench, and can accommodate market-specific localizations.
Security is also robust. The best Standard Proxy localisation solutions never collect personal information from end-users. Most platforms are configured so that any personal data a website collects-such as credit card numbers-are ignored by the Standard Proxy system and routed to the appropriate servers.
Thanks to its efficiency in content and translation management, the Standard Proxy approach is very quick to implement and deploy.
However, simply launching your international site with the Standard Proxy approach won't guarantee its business success. In fact, only one approach can methodically drive traffic, improve Search Engine Optimisation, and position a localised website for the on-going engagement and conversion of international customers. That groundbreaking approach is in our e-book.
The key to international growth online lies in choosing the right website localisation approach. Download MotionPoint's free 30-page e-book, Website Localisation: Finding the Right Solution, to determine the best way to achieve your global growth goals.