A vibrant economy and growing Internet access are fueling an e-commerce boom in Poland.
18.2 million of Poland’s 38 million people are Internet users, according to web measurement firm comScore, making it the eighth-biggest Internet market in Europe.
The Centre for Retail Research, a UK–based retail research and consulting firm, predicts Poland will register the fastest growth in European e-commerce this year, with a 24% hike in e-retail compared to the European average of 16.1%.
A study from the European Union’s statistical office, Eurostat, says 67% of Polish households had Internet access in 2011, far below 94% in the Netherlands but well ahead of 50% in Greece.
As the Internet becomes more accessible to millions more Poles, online shopping in Poland will continue to grow quickly in the years ahead.
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