March 06, 2012

Poland leads European eCommerce growth


A vibrant economy and growing Internet access are fueling an e-commerce boom in Poland.

18.2 million of Poland’s 38 million people are Internet users, according to web measurement firm comScore, making it the eighth-biggest Internet market in Europe.

The Centre for Retail Research, a UK–based retail research and consulting firm, predicts Poland will register the fastest growth in European e-commerce this year, with a 24% hike in e-retail compared to the European average of 16.1%.

A study from the European Union’s statistical office, Eurostat, says 67% of Polish households had Internet access in 2011, far below 94% in the Netherlands but well ahead of 50% in Greece.

As the Internet becomes more accessible to millions more Poles, online shopping in Poland will continue to grow quickly in the years ahead.

Click here to read the full Internet Retailer article


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