Optimising Mobile Content for Global Customers
Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.
Now more than ever, companies must deliver high-quality experiences that display properly on smartphones and tablets—especially if they want to reach international customers, writes Charles Whiteman in a recent post at Talking New Media.
Whiteman, MotionPoint's SVP of Client Services, explained how technologies such as responsive web design and proxy-based localisation can deliver resonant content to global markets, and optimise its presentation for any device. A company will maintain its "one site to rule them all" primary-market English site, and its international sites will effortlessly keep pace.
MotionPoint’s upgrade to this approach—called Proxy Plus—takes the benefits even further by incorporating exclusive tools, technologies and human experts to deliver sustained business growth in international markets, Whiteman wrote.
Read more at Talking New Media.