MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Introduction

Companies expanding into overseas markets can win big in brand awareness, site engagement and sales—if they connect with consumers through their mobile devices, writes Charles Whiteman in a recent post at Retail TouchPoints.

Whiteman, MotionPoint's SVP of Client Services, shared several ways to help companies optimise their mobile sites for global visitors. For instance: international markets have different cellular data bandwidth speeds and user expectations. Companies can over- or underestimate these speeds when designing mobile experiences, which can alienate users.

Indeed, understanding these nuances can often mean the difference between winning and losing a sale, Whiteman writes.

MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

Highlights:

Introduction