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MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

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MotionPoint

October 14, 2015

1 MIN READ

Companies expanding into overseas markets can win big in brand awareness, site engagement and sales—if they connect with consumers through their mobile devices, writes Charles Whiteman in a recent post at Retail TouchPoints.

Whiteman, MotionPoint's SVP of Client Services, shared several ways to help companies optimise their mobile sites for global visitors. For instance: international markets have different cellular data bandwidth speeds and user expectations. Companies can over- or underestimate these speeds when designing mobile experiences, which can alienate users.

Indeed, understanding these nuances can often mean the difference between winning and losing a sale, Whiteman writes.

Read more at Retail TouchPoints.

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