Now’s the time for luxury brands to take their e-commerce efforts to the next level and expand internationally, writes Charles Whiteman in a recent post at Retail Merchandiser.
Whiteman, MotionPoint's SVP of Client Services, identified three key global markets that luxury retailers should engage online. With global Internet and smartphone adoption skyrocketing-and B2C e-commerce sales hitting stratospheric heights year after year-luxury brands can ill-afford to sit on the sidelines, Whiteman says.
Engaging these thriving emerging markets, especially in their languages of choice, generates immediate and sustained sales growth. Read more at Retail Merchandiser.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.