MotionPoint Launches “Connected Platform” to Bring Adaptive Translation™ to Any Website Platform

Introduction

MotionPoint has officially launched its new Connected Platform, giving global businesses direct access to its Adaptive Translation™ technology—no proxy required.

For decades, MotionPoint's fully managed approach to website localization has helped some of the world's largest brands go multilingual with minimal effort. Now, with the Connected Platform, customers can plug MotionPoint's technology directly into their own systems using APIs or connectors-bringing the same smart translation engine to apps, portals, CRMs, and more.

This evolution supports companies that want more control and flexibility, especially when localizing content across multiple digital channels. As CEO Evan Kramer puts it:

"Our Managed Platform isn't going anywhere-it remains the fastest way to fully outsource your website localization," said Evan Kramer, CEO of MotionPoint. "But many customers are evolving and want more control, especially across channels beyond the website. The Connected Platform gives them direct access to our Adaptive Translation technology, allowing them to manage multilingual content on their own terms, through their own tools."

This launch also marks MotionPoint's expansion into multilingual marketing services, from transcreation to global SEO and social content support. Whether you need a fully managed solution or want to take control through direct integration, the Connected Platform opens new doors to multilingual growth.

Read the full press release here.