2010 saw a surge of online retailers moving into new markets abroad. Gap Inc. expanded its online shopping and delivery offerings to 65 countries. Zara, Europe's second largest retailer, launched eCommerce sites in six European markets, including Spain, UK, Portugal, Italy, and France.
And 2011 will bring more major retailers to the global eCommerce space, writes Zia Daniell Wigder, a eBusiness & Channel Strategy expert for Forrester Research. In her recent essay, Wigder explains that while Canada, the UK and Europe remain hot markets for American companies to pursue, localised markets in the Middle East, Asia and Latin America also hold great promise.
"Indeed, companies increasingly cite emerging markets as key to long-term growth," Wigder writes. "A survey of business executives ... indicates that more than 75 percent of those surveyed expect to see revenues from emerging markets within the next five years; more than one-third of companies expect those revenues to represent more than 25 percent of the total."
Organisations hungry to engage new online markets need look no further than MotionPoint to help them achieve their goals. Wigder describes several 2011 online retail trends, all of which MotionPoint has expertly executed for years, for hundreds of clients across dozens of industries. These trends include:
International delivery options will be increasingly commonplace: More and more retailers will use these solutions to serve international markets. Wigder writes that overwhelmingly, it’s the most popular way U.S. companies connect with international shoppers. The importance of vendors such as FiftyOne-a leader whose solution has been integrated with MotionPoint's to deliver flawless international "in language" shopping, payment, and despatch services-will rise throughout 2011.
Companies will leverage their domestic infrastructure before going fully global: Organisations that aimed for international online expansion were once forced to dedicate great resources to developing infrastructures in those new markets. But Wigder suggests this “all or nothing” approach isn’t necessary. Now, "U.S. companies are looking to international delivery solutions to help build (and gauge) demand in international markets before investing more extensively."
eBusiness globalisation departments will continue to be centralized: Another risky "all or nothing" requirement of yesteryear was for online retailers to invest heavily in international offices, which would build, maintain and provide content for those new markets. The result: A costly, inconsistent, brand-impairing user experience. But in 2011, expect to see more companies embracing “efficiencies enabled by improved eCommerce technologies ... (and) the unique nuances of each global market.”
MotionPoint has a decade of experience with these, and other, technologies and services—and is uniquely positioned to serve your company in 2011 ... and beyond.
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