Introduction

MotionPoint, the worldwide leader in website localisation technologies and solutions, is celebrating 15 years of partnering with global brands to penetrate and engage new domestic and international markets.

Since 2000, MotionPoint's globalisation platform has helped many Fortune 500 companies seize market share in markets at home and abroad by delivering data-driven globalisation, localisation and optimisation solutions that make these companies relevant in each market.

Co-founders Will Fleming and Adam Rubenstein met in graduate school at the Wharton School, and have been business partners since 1992. "After launching several small technology-based businesses together, we knew we had struck an ideal balance for success," said Rubenstein, the company's chief operating officer. "It was at that point that we began to develop an idea that would eventually become the successful organisation we are today."

The MotionPoint business model has evolved in concert with the significant changes we've witnessed to website technologies, consumer behavior and client needs over the past 15 years. "Initially we were focused on providing high-quality website translation services," said Fleming, chief executive officer. "We delivered on that goal, but quickly realized that our clients needed more than translated websites to effectively engage new audiences. We adapted our business model and advanced our technology to drive international traffic and user experience."

Today, MotionPoint serves as an extension of its clients' marketing and technology teams - helping them quickly and easily launch high-quality, in-language sites, and then optimising those sites for increased traffic and conversion in markets across the globe. In addition, the company offers market planning, data-driven benchmarking, and in-country expertise for improved engagement and results.

We adapted our business model and advanced our technology to drive international traffic and user experience.”

MotionPoint has consistently demonstrated stability as a growing technology company. In 2008, Inc. magazine listed MotionPoint as one of the 5,000 fastest-growing private companies in the U.S. The company has since made the list for seven consecutive years. In addition, the company has grown to more than 200 employees with offices in South Florida and London. MotionPoint helps nearly 40 percent of all Fortune 100 companies serve more customers around the world.

Investors have taken notice of MotionPoint's success. Morgan Stanley's North Haven recently led a $17 million investment round to fund the tech company's on-going global expansion, and Riverwood Capital, a private equity firm that invests in high-growth businesses worldwide, also participated in the latest investment round.