MotionPoint and JetBlue Partnership Soars in Spotlight
 
MotionPoint's avatarBy: MotionPoint

MotionPoint and JetBlue Partnership Soars in Spotlight

As the airline expanded into Latin America, MotionPoint provided translated websites and mobile experiences, DMN reports.

 

MotionPoint’s successful eight-year partnership with JetBlue was recently featured extensively in DMN.

The article, featuring an interview with JetBlue's head of digital commerce Maryssa Miller, reveals how MotionPoint helps the airline serve Spanish-speaking travelers. This provided particularly valuable when JetBlue recently expanded its service to the Caribbean and Latin American markets.

“It’s a very valuable resource,” Miller said of MotionPoint, “and an extension of the team.”

JetBlue originally engaged MotionPoint to translate, optimise and operate a Spanish-language website to serve U.S. Hispanics. When it became clear the airline couldn't translate about 8,000 pages of online content (to say nothing of keeping that content updated), it began working with MotionPoint.

Since then, MotionPoint has helped JetBlue launch and maintain a Spanish-language mobile site, which has generated spectacular results. It led to "a huge increase" in conversions, the story said. A mere six weeks after its debut, revenue from Spanish mobile users had more than tripled.

Learn more about JetBlue’s success, and how MotionPoint’s platform works, by reading the full story at DMN.

 

About MotionPoint

MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.

Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.

 

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