June 03, 2010

Moen Launches New Spanish Language Web Site With Interactive, Easy-To-Use Features

 

Consumer-Focused Site Includes Interactive Faucet Selector, Enhanced Product Browsing, Visual Replacement Parts Finder and More

NORTH OLMSTED, Ohio, June 2 /PRNewswire/—In an effort to better serve the Hispanic community in the United States, Moen launched a Spanish language version of its recently revamped English website. Consumers who prefer to browse Moen products and use web based resources en espanol can now log on directly to http://espanol.moen.com or click the global access link at the top of the Moen.com homepage to access the site.

The Spanish website is a direct adaptation of the English version. To translate the site into Spanish and keep it updated Moen engaged MotionPoint Corporation and leveraged Hispanic PR partner VanguardComm to oversee content adaptations. MotionPoint combines human translation with technology to deliver a fully enabled, multilingual web experience. VanguardComm ensures that content and adaptations remain culturally relevant.

Now, Hispanic consumers can immerse themselves in the site designed with user-friendly features that will help even the first time do-it-yourselfer feel at home. The new Spanish site will provide consumers with the leading kitchen and bath resource tool on the Internet. They will get inspiration for a kitchen or bath-remodeling project, learn the latest trends, or find the right kitchen or bath faucet.

“Whether a consumer is building a new home, remodeling a bathroom or simply replacing a faucet, we know that the Internet is often the first resource he or she will turn to for guidance,” said Ginny Long, Director of online and direct marketing, Moen. “Our goal with our new website is to provide efficient, easy-to-use solutions for the most common needs of our Spanish-speaking site visitors.”

US Hispanics are an important market segment for Moen. The launch of the Spanish website further demonstrates Moen's existing commitment to the Hispanic community. For the past several years, Moen has supported the Hispanic community through it's Alcanzando Suenos con Moen (Achieving your Dreams with Moen) programme that supports affordable housing and home ownership in the US.

US Hispanic Internet user growth currently outpaces that of the general market. Additionally, Hispanics today demonstrate higher plan-to-buy index for purchase of kitchen and bathroom fixtures than other ethnic and racial groups.

“As the number one faucet brand in North America, we felt it was our responsibility to provide our Spanish-speaking consumers with the leading kitchen and bath resource tool on the Internet,” added Long. “The new enhancements on moen.com are the first steps we’re taking to accomplish this mission, and we’re excited to share our next wave of Internet innovation in the near future.”

The new site offers an array of services, including:

Interactive Faucet Selector - One of the most unique aspects of the site, the faucet selector is an interactive tool that visually helps users filter products by attributes from style and price to mount type and finish faucet. The tool will then suggest the most appropriate faucets to fit your needs.

Enhanced Product Catalog – The catalog features more product information and is more encompassing – including bathroom accessories and Home Care® by Moen bath safety items.

Visual Replacement Parts Finder – This efficient tool walks visitors, who don’t know their model number, through a step by step illustrated questionnaire to facilitate the identification of their needed part.

In addition to these new enhancements, consumers will find a number of reliable tools including a sustainability section featuring Moen’s water-efficient products, programs and processes; a location finder which provides the nearest Moen retail outlet or plumbing showroom; and a number of consumer support services.

Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.

SOURCE VanguardComm

 

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