Localising VR Experiences May Be the Future of Global Retail

Introduction

Forward-thinking brands should start planning now for the next frontiers of retail experience, writes MotionPoint EVP Craig Witt in a guest column for Apparel magazine. This includes finding solutions that will meet their multilingual business needs today, as well as in the future.

One such frontier is Virtual Reality. With this emerging technology, customers around the world may soon be able to step into lifelike virtual department stores, try on as many "clothes" as they wish, and make a purchase without ever leaving their living rooms.

Witt discusses the importance of localisation in the VR frontier, covering:

• The present and future of VR
• The barriers to VR adoption and localising VR experiences
• Likely solutions to overcoming these barriers

Get a detailed analysis at Apparel.