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MotionPoint

February 17, 2015

Infographic: Scoring Big with Hispanics


See how American companies across many industries are seeing strong year-over-year growth on their Spanish-language websites.

MotionPoint's avatar

MotionPoint

February 17, 2015

The New England Patriots weren’t the only winners during this month’s Super Bowl. Many companies catering to Spanish-speaking Americans scored as well.

U.S. Hispanics are increasingly adopting & enjoying “traditional” American culture, pastimes and foods —
despite their need (or preference) to communicate in Spanish. American companies across a range of industries including e-commerce, telecom, CPG, insurance, banking, and more - are seeing strong year-over-year growth on their Spanish-language websites.

For U.S. companies keen to engage new customers and grow domestic revenue, engaging the thriving Spanish-speaking online community can be a winning call.

 

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