Many tech-savvy, mobile-first customers in emerging markets are not partial to company websites, instead flocking to virtual marketplaces hosted by third parties, writes MotionPoint EVP Craig Witt in a column for Multichannel Merchant.
Witt presents insights to help companies who plan to expand into new geographies get it right, including:
- Analyses of China, South Korea, and the Middle East
- Insight into how customers shop via social media
- The importance of localisation
Get the full story—and analysis—at Multichannel Merchant.