Manufacturing organisations have benefitted greatly from the practice of Digital Transformation. Yet the very concepts that have driven great improvements in R&D, supply chains and factory operations are often ignored by digital marketers, writes MotionPoint EVP Craig Witt in a guest post at Automation.com.
Some manufacturing marketers aren't leveraging the best practices of digital transformation on their company websites, Witt says. But this should be embraced-especially for manufacturers that serve businesses across the globe. In these cases, the company website is a central touchpoint for a customer's overall experience with the brand and products.
Witt offers several key insights on how marketers can apply the best learnings of digital transformation to their websites, and ways that maximise a lean marketing team's investment. Those tips can create cross-departmental benefits for marketing, sales, HR, global suppliers and more.
Read Witt’s full analysis at Automation.com.