Manufacturers of all kinds-particularly chemical manufacturers-know that governmental compliance is a mission-critical component of their domestic business. Failure to adhere to local laws in such a highly-regulated industry can lead to fines and penalties ... or even worse, jeopardize the entire fate of the business.
The same is absolutely true for these companies as they expand into international markets. Here, things become more complex. Serving global customers online in their preferred language is imperative.
But the need to translate content extends well beyond a chemical manufacturer’s website. Localizing supporting documentation and instructions is also important, for instance. But a commonly overlooked need is GHS translation—crafting localized safety information for these global markets.
GHS, short for the Globally Harmonized System of Classification and Labeling of Chemicals, is a system of classifying chemicals by the dangers they might pose to people. It illustrates this information through text labels, pictograms and Safety Data Sheets.
The system was adopted by the United Nations in 2002 to help ensure the safe use, transport and disposal of chemicals. By clearly labeling these products with "harmonized" information recognizable around the world, buyers and workers can have a greater understanding of their dangers, and how to react in the case of a chemical exposure. This consistency of rules and regulations also helps with global trade.
While the chemical manufacturing industry has rallied around GHS standardization, one key aspect remains inconsistent. This content must be translated into appropriate languages for overseas markets. Further, it must be fully compliant with the rules and regulations of individual countries. These regulations often vary from country to country.
This can pose significant challenges for chemical manufacturers. GHS translation can be a major project, which isn't likely in their realm of expertise. Linguistic fluency isn't the only important aspect of this project; fluency in national and regional regulations and requirements is critical, too.
Further, different countries-even if they share a common language-may require different terminology to describe hazards, precautionary statements, signal words, and health and safety information. This requires local bureaucratic footwork, local language fluency, translation consistency, quality assurance, and much more.
These market-specific nuances can be subtle, but remain very important to translate properly. Variances are a good example. The translation for the statement "serious eye damage" might be appropriate in one country, while "severe eye damage" may be the required verbiage for another.
If your chemical company is expanding into global markets, it must comply with GHS standards (or other local regulations, if the country has not yet adopted GHS), and it must do so in the country's preferred languages. That's a big deal. Mistranslations can expose your organization to great risk.
But with a globalization platform like MotionPoint's, your company won't be outclassed by the task. Our powerful and flexible platform accommodates not only website translation, but GHS translation, too. We'll discover the preferred terminology in whatever market you're expanding to, adapt to any local preferences as needed, and ensure your GHS (and other) material is translated to the highest standards.
Indeed, MotionPoint has experience translating far more government compliance-related material than GHS. We excel at Restriction of Hazardous Substances (RoHS) content, and have translation expertise in every technical field: engineering, chemistry, healthcare, you name it.
Would you like to learn more about how MotionPoint can help your organization expand into global markets, and seamlessly serve and educate new customers with perfectly translated GHS content? Contact us. We love to talk shop.
A longtime MotionPointer, Chris Hutchins is fascinated by trends in language, culture and digital commerce. His great passion is fusing fantastic research and writing into relevant, high-value content for prospects and customers. Chris majored in print journalism at Western Kentucky University. He sometimes writes video games, transmedia entertainment experiences, and novels.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.