Generating Success Through Tailored Content

Introduction

Financial services companies often achieve global success when they deliver tailored, highly-relevant content to their international customers, writes Eric Watson at The Future of Customer Engagement and Commerce blog.

Companies that tap into this, and four other emerging trends, can win big around the world, Watson wrote.

For instance, "institutions that showcase their cross-border banking services, or highlight educational content (such as a helpful 'how to' on building a positive credit history) earn trust and transactions," Watson wrote. "We've seen this content resonate with users. After one bank presented this kind of tailored content, sessions to those website sections accounted for up to 50% of site traffic."

Other emerging trends for expanding financial companies to watch and leverage include:

• Serve Customers in Their Preferred Language
• Customers Respond to Localised Online Services
• Wisely Serve Mobile-First Consumers
• Improve Content in Localised Mobile Apps

Learn more about each trend—and discover powerful anecdotes and success metrics of financial services companies that have embraced these trends—by reading the full story at The Future of Customer Engagement and Commerce.