Chris Hutchins's avatar

Chris Hutchins

September 02, 2016

Fluency That Transcends Translation


By leveraging nuanced cultural knowledge of international markets, businesses stand to generate more global sales and revenue than ever before.

Chris Hutchins's avatar

Chris Hutchins

September 02, 2016

Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.

But providing in-language shopping experiences won't guarantee sustained success, says Whiteman, MotionPoint's SVP of Client Services. Another kind of fluency is required: cultural fluency.

This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.

Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.

 

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