Smart companies are always looking to reach untapped markets through digital channels. But the smartest companies are finding success by communicating with online customers in their languages of choice, writes Charles Whiteman in a guest post at Webbiquity.
But providing in-language shopping experiences won't guarantee sustained success, says Whiteman, MotionPoint's SVP of Client Services. Another kind of fluency is required: cultural fluency.
This nuanced approach to online communication really moves the needle in generating brand trust, engagement, conversions and revenue, Whiteman wrote.
Learn more about how MotionPoint leverages cultural fluency to help its clients succeed by reading the full story at Webbiquity.
A longtime MotionPointer, Chris Hutchins is fascinated by trends in language, culture and digital commerce. His great passion is fusing fantastic research and writing into relevant, high-value content for prospects and customers. Chris majored in print journalism at Western Kentucky University. He sometimes writes video games, transmedia entertainment experiences, and novels.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.