Fashion Buying Trends in Global Markets
 
MotionPoint's avatarBy: MotionPoint
February 10, 2016

Fashion Buying Trends in Global Markets

Understanding the unique characteristics of an emerging market—from culture to climate—helps fashion brands increase revenue, a MotionPoint exec writes.

 

Fashion brands and retailers that launch translated websites in new global markets are creating powerful ways to engage new customers and increase revenue, writes Charles Whiteman at Apparel.

Whiteman, MotionPoint's SVP of Client Services, provided insights on how the fashion industry can authentically "talk the talk" among consumers in emerging markets. He also pointed out that understanding and respecting a local market-from culture to climate-is key for sustained success.

"This is especially critical in fashion e-commerce, where the nuances of market-specific 'seasonality' can make or break a retailer," Whiteman wrote. "The lack of a deep understanding of an international market's unique seasonality … often leads to alienated customers and missed sales opportunities."

Whiteman's essay presented exclusive fashion-related seasonality insights (and unique shopping behaviours) for several global markets. These observations are based on data MotionPoint has collected while localising websites for fashion brands and e-retailers.

Read more at Apparel.

 

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MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.

Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.

 

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