Introduction
If you’ve observed year-to-year holiday sales trends, you know Thanksgiving sales events such as Black Friday and Cyber Monday aren’t delivering the growth they used to. Retailers are looking for smart ways to efficiently expand their reach and generate new sales.
A localised website for Spanish-speaking U.S. Hispanics is the answer. Armed with experience and data-driven insights from operating more than 500 Spanish websites for U.S. companies, MotionPoint examined how Hispanics shop during Black Friday and Cyber Monday. Our powerful discoveries, and actionable insights, await in our new e-book, The Secret Language of Boosting Holiday Sales.
In it, you’ll discover:
- The multimillion-dollar sales lift companies see when serving consumers in their preferred language
- Exclusive data illustrating untapped opportunities for growth in the consumer and fashion retail sectors
- And much more