This may surprise you, but translating content for global websites and other marketing channels is fundamentally a technology issue, not a language issue.
Why? Automation and software play a pivotal role in managing your localised content. There are three well-known technologies that can help you mitigate complicated translation and production workflows.
Our free e-book, The Technologies of Translation, educates you on the pros and cons of these technologies:
- The Turn-Key, Proxy-Based Approach
- CMS Connectors
In the e-book, you’ll discover:
- Understandable explanations on how each technology works
- How they handles online and multichannel translation
- The pitfalls of using brittle solutions
- How some technologies will save you money—while others won’t
Translating and localising content for global websites is fundamentally a technology issue. Choosing the right tech for your needs saves you time and money down the road.