Despite the current economic environment, recent studies indicate that B2C eCommerce is growing steadily in Western Europe. According to eMarketer, B2C eCommerce sales are expected to reach ~$438 billion by 2016, up from ~$333 billion in 2013 in Western Europe.
The article also points out that while double digital growth is likely to continue in every Western European country this year, total growth rates in the region will slow down over the next three years (though more notably in more mature markets such as the UK, France, Germany, and Scandinavian countries).
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