Banks are missing out on new customers (and revenue) if they’re not catering to underserved audiences in domestic and global markets, writes Eric Watson in a new post at Banking.com.
Serving consumers in their languages of choice is a great way to spark customer interest in new markets, said Watson, a Global Online Strategist for MotionPoint's Global Growth team. However, understanding consumer behavior trends in new markets is key, should banks wish to achieve sustained success.
Watson shared five trends with Banking.com's readers. One such trend: providing services and content that caters to the unique needs of these customers.
"Providing high quality, locally relevant content can account for as much as 50% of a localised website's inbound traffic, we've found," he wrote. "Offering this information helps banks stand out in regional search results-especially among 'fact finding' prospective customers."
Learn more about these powerful trends by reading the full story at Banking.com.